Strategic Management
Through cross-functional approach we develop your profitable, strategic positioning and drive innovation
Permanent competitive pressure and a rapid technological change require an efficient strategic management. Based on a market analysis and the evaluation of your own resources and potentials, we jointly develop your business model. One key is to strengthen your innovative power in order to successfully create added value for your customers and thus differentiate your company from its competitors in a way that is effective in terms of results. I am very familiar with this structural development process!
The path to your effective and value-creating corporate development
+ Assessing Status Quo
+ Derivating product portfolio
+ Strategic positioning
+ Improving innovation strenght
+ Analysing market/competition
+ Reviewing own ressources
+ Design Thinking/Value Selling
+ Forming agile team structure
The strategic and on dynamic growth-oriented positioning of middle-market chemicals businesses was the core of my role as Managing Director and Global Board Member during the past 10 years. Driven by my described consulting approach I will gladly stand by your side in the implementation of this challenging task:
+ deep knowledge and track record in developing and executing value-adding strategies
+ expertise in forming agile cross-functional teams driving strategic growth projects
+ improving innovation strenght by applying Stage Gate/Design Thinking principles to your business model
+ joint approch in creating added value for your customer as well as for your own P&L
In doing so, you can expect my enthusiasm for a holistic strategy process and a methodical, but strongly practical approach - I consider the joint development and implementation of a long-term value-adding strategy by unfolding the potentials of your team to be a highly-motivating project for all parties involved. I look forward to a first personal conversation with you!
Holistic strategy development - using existing resources
To develop an effective future strategy, we jointly review the current strategic approach and benchmark the corporate performance with the requirements of the market. In this critical analysis, we address the following key issues arising in the course of a holistic strategy process:
> Innovative vs. major competitors?
> Customer value pays off in margin?
> Right fit in equipment/personnel?
> Cross-functional collaboration?
> Strategy and vision are known?
> Measures in crisis situations?
> Products at end of life cycle?
> Competitive on costs?
> Business model fit for future?
Unfolding full potential through cross-functional teams
Across all corporate functions, we evaluate the available resources in terms of their potential for successful strategy implementation. Based on these findings, we develop a cross-divisional overall strategy including a plan of action.
The positioning of strategic business units by evaluating their competitiveness regarding cost leadership, innovation strenght, growth potential and internationality represents the core task:
> cross-departmental involvement
> joint and holistic strategy development
> strategic positioning of Business Units
> strenghtening of innovation process and culture
> implementation of jointly developed strategy
> agile project teams drive strategic lighthouse projects
Agile structures create innovation and competitive advantages
To successfully cope with the dynamics of a highly competitive market environment it is vital having an organization in place capable to meet requested product profiles in a timely manner. The right answer is an agile project management structure consisting of cross-functional teams driving strategic growth projects with differentiation potential ("lighthouse projects") and shape a business culture based on innovation and team spirit. In my experience, these motivated, cross-departmental teams who are capable to translate specific market and customer requirements into value-adding solutions make the difference.
My services in detail
Analysis of the current strategy, vision and guiding principles
Status quo of strategic key figures | historic development, strategic objectives
Market and competiton analysis | analysis of strengths and weaknesses
Portfolio analysis | product life cycle | cost analysis | pricing strategy
Strategic positioning and strategy derivation for all business units
Analysis of innovation potential | R&D ressources | Design Thinking and Stage Gate
Analysis of customer added value | USP and Value Selling | volume strategy
Analysis and verification of internationalization strategy
Development of required structural measures and marketing activities
Adjustment of current company organization with future strategy ("Structure follows Strategy")
Action plan of needful adaptations
Fixation of a holistic corporate strategy in a team effort
Communication planning for rolling out the strategy in the entire organization
Strategy implementation over whole company through agile cross-functional project teams
Monitoring of realization via project management
Supporting Sales and R&D Management | if required, assistance on site at customer meetings